Brand strategy and identity
Who you are, who you serve and how you say it, with a visual identity to match.
They've been a true partner to our team… helping guide our overall direction.
They bring our ideas to life in ways that exceed expectations.
Urroz embraces the creative freedom offered to them and confidently provides solutions.
Does this sound familiar?
- Our organization has grown…but the brand hasn't kept up.
- We have a plan…but not enough capacity to fully execute it.
- Ideas and assets, we have both…but they don't feel connected.
- Our processes work…but they're held together by habit and one person.
- We have big goals…but our team isn't sure how to approach them.
- We know this is costing us something…but nobody's ever put a number on it.
See the whole picture.
Build what matters most.
Your logo, website, materials and team each grew at different times, for different reasons. We make sure it's all pointing in the right direction.
Websites
A site your team can update, that answers questions, books calls and brings in enquiries.
Systems and automation
Where your brand meets how you work. The manual steps worth removing, so your team can focus on what they do best.
Everything else, from specialists we trust.
Photography, video, copywriting, French translation and more. When your goal needs it, we bring in people we've worked with for years, manage them for you, and it's already in the budget.
Who we work with
Organizations whose brand has to catch up with the work they do, or be built from the ground up.
Non-profits and community organizations
Teams with real impact and a brand that undersells it.
Clients like
Businesses at a turning point
Launching something new, or outgrowing how you started.
Clients like
We are based in Cornwall, Ontario. Serving clients across Canada and the U.S.
You name the goal.
We plan it, build it, and
keep it moving.
01:The Read
Discovery and plan
One week inside your organization,
ending with a written plan and a fixed price.
$5,000· credited in full toward your build
01:The Read
Discovery and plan
One week inside your organization,
ending with a written plan and a fixed price.
$5,000· credited in full toward your build
This is where seeing the whole picture matters. We look at everything, from your messaging to your intake forms, so you see options your team didn't know existed.
One week alongside your team. How you work, why you do it, what your team spends its days on, what you've tried, what your numbers actually say, and where you're trying to get to. We'll need a few hours from a handful of people to ensure we're fully aligned and truly understand where you are.
You leave with a written plan: the one objective worth pursuing first, what reaching it is worth, exactly what it would take, and a fixed price to build it. It's yours whether or not we build it.
02:In Residence
We build it with your team
The plan from The Read, built end to end
across the crafts it needs. Usually one to six months.
Priced in The Read · set before anything starts
02:In Residence
We build it with your team
The plan from The Read, built end to end
across the crafts it needs. Usually one to six months.
Priced in The Read · set before anything starts
We work with your team and build your foundation. Not a slide deck, not a set of recommendations — the actual thing, working, with your team able to run it.
The plan, built across the crafts it needs:
- Brand strategy and identity — who you are, who you serve and how you say it. Positioning, messaging and voice, with a visual identity created or refreshed to match.
- Websites — strategy, content, design and build. A site your team can update, and one that does real work: answering questions, booking calls, bringing in enquiries.
- Systems and automation — where your brand meets how you actually work. Intake, routing, automations and the manual steps worth removing.
Every build ends with a proper handover: assets, training and documentation, so your team can run what we built.
+ Every residency includes a named budget for whatever the objective needs from outside our core skillset — photography, video, copywriting, translation, software. We deploy it as the work requires.
03:The Open Line
Ongoing support (optional)
We stay close after launch to refine,
grow and support what we built.
$3,000 – $7,000/ month
03:The Open Line
Ongoing support (optional)
We stay close after launch to refine,
grow and support what we built.
$3,000 – $7,000/ month
Once your team is working from its new foundation, we stay close. We refine what’s there, build on what’s working, and help your team get the most from it.
The best part: each step starts where the previous one finished—you’re not starting from zero with a new vendor again.
Hey,
we're Cris and Emily.
We used to work the way most studios do.
A request would come in — a logo, a website, etc. — and we'd design it. Good work, but nothing was deeply holding it together.
So we changed how we work entirely.
We take on one build at a time. We embed with your team and work toward your goal as a whole, so each piece supports the others.
The person who plans your work is the person who builds it.
You don't need a list of vendors.
You need a partner that leads the way.
| From patchwork | To partnership |
|---|---|
| Projects start from zero on what you think you need: a new brief, new vendors, a new explanation of context. | We find the real objective from inside, before anyone builds anything. Every item builds on the last one. |
| You're always playing catch-up, with no strategy to guide the way. | We define the plan and map out the path forward. |
| Projects are priced by the task, and every extra thing is a new quote. | Your investment is tied to goals and what it's worth to you specifically. |
| Deliverables land and vendors disappear until you reach out with new billable tasks. | We're your teammates, and we're always ready to catch the ball and run with it. |
| Strategy, design and marketing come from different people with conflicting opinions. | Nothing gets lost in translation when strategy and execution are handled together. |
| You get a plan or set of deliverables and a “Good luck!” | Your staff has a system — and the confidence to use it. |
| Every project starts by explaining your context again. | We already know the path forward. |
How we put this into practice
They took the time to really understand our organization, our services, and the community we serve. They've been a true partner to our team — not just in creating content, but in helping guide our overall direction.
01: What they asked for
Job Zone d'emploi has helped people across Cornwall, Stormont and Dundas find work since 1985 — a strong team with four decades of trust behind them. They came to us for help with social media.
02: What we found
One conversation in, social was only one piece of it. They had a website, active social channels and plenty of marketing material — but each had grown on its own, without a shared North Star. Posts were planned day by day, without a clear sense of what to say or how to say it, and the website didn't lead job seekers through a seamless journey.
It had simply never been anyone's job to see how the pieces fit together. So we started there: one clear message and visual language, with real people in place of stock photos. Then a website, intake and content that all build on it. Now, when the team makes something new, they can ask one question: is this aligned?
03: The goal
Reach more job seekers across Cornwall and SDG
04: What we built
- Brand strategy & messaging
- Bilingual website
- Automations
- Social strategy & content
- Event promo
- Marketing material
05: What's changed
- Brand ecosystem
- Unified
- Job seeker inquiries
- ↑ 50%
- Staff time per job posting
10 min1 click
Questions decision-makers ask
Can a small team really do it all?
We don't try to. When we plan, we look at everything, so nothing important gets missed. When we build, we stick to what we do best: your brand, your website and the systems behind them. For everything else, like photos, video or translation, we bring in experts we trust.
How long does it take?
The Read takes one week. A residency usually runs one to six months, depending on the objective. You'll know the timeline and the price before you commit to anything.
What do we get at the end of The Read?
A written plan and a fixed price, walked through with your team. It's yours whether or not we build it.
What does a residency cost?
It's priced in The Read, once we know the objective and what it's worth to you. Most residencies range from $25,000 to $70,000.
Who owns the work?
You do. Once it's paid for, the website, final brand files, systems and documentation are yours, and your team is trained to run them.
Can you work in French?
Yes. We deliver bilingual websites and materials with our French translation partner, as we did for Job Zone d'emploi.
We just need a new website. Can you help?
If it's a straightforward site, we're probably not the best fit, and we'll say so. Often, though, "we need a new website" is the visible part of a bigger problem. The discovery call will tell us which.