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Forty years of community trust, finally working as one.

  • Employment services · Non-profit
  • Cornwall, Ontario
  • Client since 2025
  • The Read → In Residence → The Open Line
Job Zone d'emploi staff welcoming a visitor at their front desk
Brand ecosystem
Unified
Job seeker inquiries (3-month average)
↑ 50%
Staff time per job posting
10–15 min One click

01: What they asked for

Job Zone d'emploi has helped people across Cornwall, Stormont and Dundas find work since 1985 — a strong team with four decades of trust behind them. They came to us for help with social media.

02: What we found

One conversation in, social was only one piece of it. They had a website, active social channels and plenty of marketing material — but each had grown on its own, without a shared North Star. Posts were planned day by day, without a clear sense of what to say or how to say it, and the website didn't lead job seekers through a seamless journey.

It had simply never been anyone's job to see how the pieces fit together. So we started there: one clear message and visual language, with real people in place of stock photos. Then a website, intake and content that all build on it. Now, when the team makes something new, they can ask one question: is this aligned?

03: The objective

Reach more job seekers across Cornwall and SDG

What we built

  • Brand strategy & messaging
  • Bilingual website
  • Automations
  • Social strategy & content
  • Event promo
  • Marketing material

Messaging & Copywriting – Big Catch Communications Photography – Nicholas Seguin Creative French Translation – Révidaction

Person holding a phone looking at the Job Zone d'emploi website, which describes their services and how they can help.
Exterior posters for job zone d'emploi featuring one for job seekers, one for employers, and one in the middle that says we're in your corner and has a visual of a coach and a boxer in their boxing ring corner.
Person using a MacBook and looking at the Job Zone d'emploi "Post Year Job Opening Today" page designed for employers.
Mobile view of the job seeker page on the Job Zone d'emploi website with the folder takeaway behind it.

They took the time to really understand our organization, our services, and the community we serve. They've been a true partner to our team — not just in creating content, but in helping guide our overall direction.

Kim GreggainExecutive Director, Job Zone d'emploi
Next projectBambino FunFrom an idea to a place Cornwall's kids can play all year.

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